![]() ![]() What are your goals with your video?Īre you looking to attract conversions? Boost engagement? Educate users? Ultimately, it depends on your goals. In this case, Tyle works perfectly, as it resizes your videos without requiring you to adjust them manually. How will the video be used?Īre you using your videos in a massive social media campaign? If so, you’ll want to focus on video editing tools that make the process as easy as possible. What if you’re a social media marketer at a startup? A user-friendly video editing software platform with basic features (e.g., stock images, text customization) like Animoto will suffice. For this, your best bet is a full-on video editing suite. If you’re looking to perform heavy edits, you’ll need advanced editing tools like stereoscopic 3D graphics and multiple GPU usage. Occasionally, you’ll spot some video editing software tools for specific platforms (case in point: Final Cut Pro only works for Mac users).īefore committing, double-check if the video editor works for your desktop or laptop. There are plenty of software tools out there that work on multiple operating systems (e.g., Apple, Windows, and Linux). Wondering what factors to consider when choosing a video editing software for your startup? Here are several questions to ask yourself as you compare these tools. How to evaluate the best video editing software for your business and team To get the most bang for your buck, check out our lifetime deals on AppSumo! You’ll find a video editing software that does exactly what you need while saving money down the road. Can you imagine paying $200+ every year for a full-on video editing suite when you’re only using a fraction of the features? The benefits greatly outweigh the costs.īut for the average startup and small business? It’s overkill. However, these high-level video editing platforms tend to offer over-complicated features at an exorbitant price. Sure, industry standards like Media Composer and Final Cut Pro provide advanced editing tools that turn raw footage into masterpieces. If you want to boost engagement and conversions in your videos - explainer video, presentations, ads, or whatnot - you need to invest in a video editing software to make sure it’s in tip-top shape.īut what kind of video editors should you focus on?
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